Search Engine Optimisation

Whether you are a small independent business or a multi-national, your success online depends largely on one thing – Search Engine Optimisation (SEO). Without effective SEO that actively propels your website up the search engine rankings, any other money and effort you spend on your site is as good as wasted. To get to the very top you need professional SEO services of the highest calibre, and that’s where we come in.

We offer a comprehensive range of SEO services, that include Link Building, Local SEO strategy and On Page Technical SEO. Our only interest is getting your website to the top of the search rankings and keeping it there. We do that by bringing together a team of the very best talents in site development, link building, analysis and SEO content creation, and by constantly striving to be the very best at what we do.

Link Building

Within SEO, link building is all about knowing what links will help a company to develop its online presence, and which will hinder it. We will also help you to craft a reputation as a trusted and respected website, so that other websites will want to link to you, not just to provide extra value to their users but to enhance their own reputation too. But while we will carefully orchestrate the link-building process, we will also ensure that it is an organic one that happens naturally. This not only results in the most positive results, but it is also the type of link building that is favored by the search engines, who are wary of so-called ‘black hat’ link building tactics such as link farms. Rest assured we are a reputable SEO services company that stands by our work and employs rigorous testing for all our links.

Local SEO

Search engines can provide geo-targeted results to consumers now to help improve their overall browsing session. Creating a campaign to tackle those results is called Local SEO. It helps to ensure you reach customers near you, and whether you are looking to rank for “Takeaway Food Melbourne”, “Supermarkets Manly”, or “SEO Companies Melbourne” we can help.

Our process not only helps to make certain your profiles are claimed, but it can also control the information online about you across the Internet. We will optimise your results based on how your potential customers may think about your business and distribute business directory listings for your shop across a variety of sites and portals.

On-page SEO

There are so many different parts togood search engine optimisation, and several of them aren’t readily viewable to visitors. You can see SEO efforts like the URL, headers, and keywords within the body text, but others aren’t quite as easy to see like site speed. That doesn’t however mean that they are not just as important, and as a professional SEO agency we will work to cover every aspect of SEO to meet your needs, including on page SEO.

Technical optimisation can best be seen through the source code of a site. We take a careful look at IP detection and redirection, your site speed, 301 and 302 redirects, http headers, javascript, and Flash to make certain you are getting the benefit of this aspect of SEO.

Wondering if you really need technical SEO help? Take a moment to explore some of the problems sites experience every day.

Site speed has been better for years, and search engines are finally taking that into account. If your site is slow to load, Google is going to notice it and could diminish your rankings as a result.
Maybe you have moved domains. Perhaps you need to redirect visitors for a short time while you perform maintenance. Search engines can look unkindly at both of these unless you are properly using 301 and 302 redirects.
Using the wrong header codes? Users and search engines alike need solid header codes to see your pages, and if you have not properly optimised your site for this aspect, you could be overlooking an important aspect of your rankings.
Google doesn’t automatically crawl every section of your site. As a result, if you are wasting Google’s time on pages you don’t care about, your score is going to reflect the problem. Good site architecture is the only way to avoid this.
If you are placing valuable content in javascript or even content and links you want to hide from Google in javascript, you have a problem. While they’re getting better at it all the time, putting the content on the page is an absolute must. We can help you use techniques that look just as good as javascript but are not quite as problematic.

Ignoring technical SEO concerns could be a real problem for your site. Let us help with an evaluation now. Contact us for more details.

Google Pay Per Click & Social Media Advertising

Paid Search (Adwords), Social Media and
Display Advertising

What is Paid Search?

Paid Search marketing is the process of advertising within the sponsored listings of a search engine, partner site or Social Media platform. The service is usually paid for each time a user clicks on the sponsored advertisement (pay-per-click/PPC) or when the advertisement is displayed (cost-per-impression/CPM).

Why Use Paid Search?

Paid search is immediate in nature, your ads can be on page one of search engines within hours. Paid search can be highly effective if managed correctly. Costs can be controlled, sales tracked and revenue attributed easily.

Why Let Us Handle Your PPC management?

Our focus is on your Return on Investment (ROI). We are not interested in spending more and more of your money chasing traffic which does not convert. From the outset we will focus on your business and work closely with you to ensure your account is optimised to bring in sales and leads which lead to revenue.

If you already have a Google Adwords PPC account running on auto-pilot or even if you are working with another agency, contact us for a confidential review. We will perform a health check and give you an honest opinion based on our findings.